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“If you would persuade, you must appeal to interest rather than intellect” (Benjamin Franklin) “If you would persuade, you must appeal to interest rather than intellect” (Benjamin Franklin)

“If you would persuade, you must appeal to interest rather than intellect” (Benjamin Franklin)

While the term “social engineering” may not have existed in the 1700’s, Benjamin Franklin’s statement describes precisely what social engineers attempt to accomplish when executing malicious cyberattacks. Effective social engineering...